This is an introduction to Imuraya’s “Amazake Oshiruko”.
What is “Oshiruko”?
“Oshiruko” is a sweet that is loved in Japan.”Ohiruko” is sweet Azuki bean soup in English.”Ohiruko” contains Mochi.
Characteristics of amazake
- Blended amazake(Rice koji amazake and sake lees amazake)
- Uses rice jiuqu from Japanese rice
- Blended with shiruko
- Alcohol content is less than 0.1%
A company that manufactures and sells confectionery, food, daily chilled, dim sum / deli, frozen desserts, and frozen confectionery.
“Azukiba” is a popular ice cream in Japan.
Last year, the number of units sold in the “Azukiba” series reached 292 million units last year, a record high.
Package design of “Amazake Oshiruko”
The design of the package is based on purple, and the company name Imuraya has a gorgeous golden accent.
At the bottom right is this illustration of amazake shiruko in a bowl. Purple was very rare in the amazake package design, so it was very noticeable on the product shelves.
Impressions of drinking “Amazake Oshiruko”
The “Amazake Oshiruko” that is poured into the cup has the gentle color of red bean paste.
The color will be lighter than the photo.
It is a type of amazake that does not have rice grains, and you can enjoy the slight aroma of sake lees amazake.
Product information of “Amazake Oshiruko”
|Product name||Imuraya”Amazake Oshiruko”|
|Name||Soft drink (Shiruko drink)|
|Seller||Imuraya Co., Ltd.|
|Manufacturer||Toppan pakkejingu sabisu Co., Ltd.|
|Raw material name||Sugar(made in Japan),Raw bean paste(Red beans)(made in Japan),Amazake(Rice,Rice Jiuqu),Sake lees,Agar/Stabilizer(Thickening polysaccharide),Calcium lactate|
|Others||Alcohol content・・・Less than 0.1%|
|Allergens contained in raw materials||none|